Urban pace
Marketing Design
Born under chronic workplace stress, current UGC lacks visual emotional conversion, leading to "understanding without resonance." Moreover, the gap between online empathy and offline commerce results in weak conversion and non-reusable assets.
The project leverages "Traffic Symbols" as high-recognition identifiers to create a replicable design system.Moving beyond simple "stress relief," we promote a new urban attitude: mastering your own rhythm and living with "relaxed control." Role
#Graphic Design
#Motion Design
#Event Planning